Cash App New Hire Kit

CREATIVE DIRECTION / KIT OF PARTS

To welcome new talent into the Cash App culture, I directed a modular kit designed to celebrate the brand’s identity beyond corporate swag. The strategy focused on high-utility items developed in collaboration with independent makers and artisans. The result is a cohesive daily carry system—including a bespoke sacoche-style bag and custom key ring—that transforms a standard onboarding moment into a high-impact introduction to the brand's commitment to craft and thoughtful storytelling.