Block X Block
CREATIVE DIRECTION / BRAND ARCHITECTURETo celebrate Block’s 16th anniversary, we were tasked with translating a rapidly evolving corporate identity into a high-fidelity physical ecosystem. Serving as the ultimate stress test for our foundational brand architecture, we engineered a holistic visual language that scaled seamlessly from 16:9 keynote presentations to massive environmental fabrications at the Oakland Coliseum. By solving for these extreme polarities in scale, we ensured 8,000+ employees experienced a unified, immersive brand world.
01 / FOUNDATIONAL SYNTAXKinetic identity evolution paired with a custom iconography system. Designed on a modular grid to ensure seamless transition from digital interfaces to environmental fabrication.
02 / SCALABLE APPLICATIONUtilizing the modular grid, the identity anchors itself within the environment—from high-impact stadium installations to low-fidelity wheat pastes. The system creates a consistent visual pulse across the event, ensuring the brand remains recognizable at any scale or speed.
03 / KINETIC ENVIRONMENTThe identity is engineered to perform. In high-intensity environments, the pixel-syntax evolves into a rhythmic visual language for stage-scale motion and tactile goods. This ensures the brand remains as impactful during a live activation as it is in a static installation.
CD: Garrett Prince
Design: AngELA Garland Anna CaldwelL
Motion: Zachary Corzine
Event Prod: Lally Events
Fab: Whalefilm
Stage: Owl Vision