10 Years of Cash App
CREATIVE DIRECTION / LEGACY INTO ARCHIVETo celebrate a decade of Cash App, I directed the creation of ten bespoke keepsakes for the employees who built the ecosystem. Anchored by a commemorative zine and unique artifacts, the project positioned shared history at the forefront of the brand. By documenting personal stories and portraits of tenured staff, the work established a living, tactile archive that connected the brand’s legacy with its internal culture.
CD: Garrett Prince
Design: Sydney Goldstein Gabrielle Widjaja renald Louissaint
Soap: Wary Meyers
Prod: Jose Diaz
Photo: Irida Mete Paul Carter Hayden Dib